ENGLISH
Assessing the current state and establishing an advanced direction for external relations cooperation systems in line with the company’s elevated global standing
Solidifying the status of Korea’s largest youth coding competition and expanding the AI-era coding talent ecosystem
Establishing the company’s differentiated technology and innovation as a mobility AI company to the public, while enhancing corporate awareness and credibility
Strengthening digital communication with the Millennial generation as a key potential customer segment
Building brand awareness and credibility through branding communication leveraging diverse digital content
Strengthening brand messaging and driving cross-media marketing centered on YouTube campaigns
Elevating brand influence and awareness through media and digital PR
Achieving stable market positioning and forming a positive brand perception for Taco Bell, operated by KFC Korea