피알원

Solution

- Designing and conducting research to analyze SK Hynix’s external relations operating system and diagnose its current state (Multi-tool approach applied: in-depth interviews, online surveys, and social media data analysis)
- Conducting one-on-one in-depth interviews with key stakeholders across GR, IR, and PR domains to assess perceptions, satisfaction levels, and improvement needs regarding organizational functions
- Providing advanced external relations communication strategy recommendations based on domain-specific analytical insights

Results

- Presenting insights on strengths, weaknesses, and improvement priorities by domain
- Delivering brand positioning diagnostics, communication advancement strategies, and directional recommendations