피알원

Solution

- Expanding brand awareness and SNS channel engagement through content production in diverse formats, including web films, web variety shows, and Shorts
- Reinforcing brand value and product/service marketing communication through ESG campaigns and initiatives

Results

- Achieved #1 integrated social media fan engagement ranking in the industry with 6,629% growth; first in the sector to surpass 1 million YouTube subscribers
- Ranked #1 in key SNS ESG content metrics industry-wide through ESG communication in varied formats including web films, web variety shows, and Shorts
- Expanded product and service marketing PR by becoming the first card company to launch a metaverse music campaign, including product music videos and branded music releases
- Planned and operated the ‘KB E-Shop Fable’ brand campaign spotlighting heartfelt stories and kind acts of small business owners
: Campaign video views surpassed 10 million
: Honors include: Korea Advertising Association ‘2025 Brand of the Year’, Korea PR Grand Prize ‘Excellence Award – ESG·CSR·CSV Communication’, Korea Public Brand ‘Grand Prize – ESG·CSR’, 2025 Korea Communication Grand Prize ‘Excellence Award – AI Category’