피알원

Solution

- Transitioning the competition concept to reflect the 10th anniversary and AI popularization trends; independently developing brand assets with unified application across all channels
- Systematizing participant management and building a stable competition environment through a dedicated operations secretariat
- Driving attendance and expanding brand influence through tailored campaigns per round and winner community programs
- Expanding the participant age range through the launch of ‘Code Battle,’ a new competition targeting university students, and growing the AI-era coding talent ecosystem

Results

- Advertising exposure KPI exceeded by up to 393%; all SNS channel KPIs exceeded
- 2025 participant count up 125% year-on-year; participant satisfaction rate 92%+
- Triple crown at major domestic awards (Korea Public Brand Award · Korea Communication Grand Prize · Korea Digital Advertising Award)