- Planning and producing digital and social-centric campaigns to strengthen premium brand positioning
- Expanding touchpoints with target customers through YouTube campaigns and viral projects communicating brand heritage and lifestyle values
Results
- 2025 cumulative YouTube views: Glenfiddich 45 million, The Balvenie 18 million
- Steadily reinforcing the premium image and brand favorability through content emphasizing the brand’s unique story and craftsmanship
- Positively contributing to brand trust and loyalty by maintaining consistent messaging and creative across all online and offline campaigns
PR consulting for various companies such as LG Electronics, NEXON Korea, Nestle Korea, William Grant & Sons Korea,
Hyundai Motors, Ministry of Foreign Affairs, Incheon International Airport Corporation, Coex, Korea International Trade Association
hdh@prone.co.kr
