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AXA General InsuranceDigital Marketing

<h5>Solution</h5>
- Digital Campaign: Drove branding and sales simultaneously through content creation and ad execution to boost long-term insurance products — including cancer, accident, and comprehensive insurance — beyond auto insurance<br />
- YouTube: [Brand Value-Focused] Enhanced brand preference through ESG-driven content that highlights core brand values<br />
- Instagram: [Lifestyle-Focused] Strengthened user touchpoints and brand affinity through visually-driven seasonal content<br />
- Blog: [Utility-Focused] Elevated brand credibility through personalized, practical information tailored to customer needs<br />

Solution
- Digital Campaign: Drove branding and sales simultaneously through content creation and ad execution to boost long-term insurance products — including cancer, accident, and comprehensive insurance — beyond auto insurance
- YouTube: [Brand Value-Focused] Enhanced brand preference through ESG-driven content that highlights core brand values
- Instagram: [Lifestyle-Focused] Strengthened user touchpoints and brand affinity through visually-driven seasonal content
- Blog: [Utility-Focused] Elevated brand credibility through personalized, practical information tailored to customer needs


<h5>Results</h5>
- Reached 21,000 YouTube subscribers (2025)<br />
- Reached 40,000 Instagram followers (2025)<br />
- Boosted long-term insurance enrollment<br />

Results
- Reached 21,000 YouTube subscribers (2025)
- Reached 40,000 Instagram followers (2025)
- Boosted long-term insurance enrollment




#AXAGeneralInsurance #Insurance #DigitalCampaign #DigitalContent #SNS
Contact
  • Managing Director, Cho Yeon-woo

    PR consulting for various companies such as Samsung, P&G, SK telecom, AXA General Insurance, MSD Korea, CJ CheilJedang
    foxcow@prone.co.kr

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