피알원

Solution

- Conducting media communications for The Balvenie and Glenfiddich to deliver the ‘whisky food pairing’ message
- Strengthening brand influence and awareness through magazine collaborations, digital campaigns, and media events

Results

- Strengthening the ‘whisky food pairing’ message through brand-aligned press releases and strategic pitching including chef and celebrity interviews
- Planning and operating multiple media events including press conferences and photo calls for new product launches and pop-up store PR
- Securing multiple major print placements through annual magazine AD/ADV planning, execution, and continuous media networking
- Producing high-quality celebrity visual content through the Glenfiddich YouTube campaign in collaboration with Vogue Magazine
- Securing approximately 2,000 favorable media placements over two years through solid media relationship building and negative issue management