ENGLISH
Strengthening digital communication with the Millennial generation as a key potential customer segment
Building brand awareness and credibility through branding communication leveraging diverse digital content
Positioning AXA as a global comprehensive non-life insurance brand with a diverse long-term insurance portfolio beyond auto insurance
Strengthening the leading position in the financial industry by spreading a positive corporate image and enhancing issue response capability through strategic media relations amid the financial industry crisis
Elevating the corporate profile of ‘KB Life Insurance’—born from the merger of Prudential Life Insurance and KB Life Insurance—and solidifying its position as a premium brand
-
By leveraging various digital channels, AXA General Insurance engages in active communication.Increasing its corporate recognition and consumer trust
Enjoy easier financial services with digital
To create a strong car-insurance brand image through a wide range of on- and off-line promotional and communication channels
To operate on and off-line marketing programs to lure young talent based on its employment brand
