피알원

Solution

- 2-Track communication programs were carried out with the slogan ‘Digital Easy Life’ which means an easier, more convenient use of digital cards
- The corporation aimed to build a leading social media channel in the industry, by expanding its influence on social media, especially YouTube
- Content giving financial information targeted for its potential customers was developed

Results

- Its brand-owned media was established, achieving 2.24 million fans of its social media channel
- The business aimed to make its channel a leader beyond the financial sector
- Its YouTube channel and Instagram account is No.1, and its Facebook age is No.2 in the financial sector
- User-friendly video content was created including 24 episodes of web-entertainment and 15 episodes of How-to on finance
- The fans of its social media channel increased 40% and its YouTube channel grew 1,900%, compared to the same period last year