Solution
- Developing and implementing a public action campaign strategy for carbon neutrality and green growth
- Expanding campaign awareness and enhancing channel activation through public service advertising and social media channel management
Results
- YouTube and Instagram followers grew by approximately 30% through consistent uploads of planned content series across channels
- Expanded campaign messaging through the planning and production of the public service ad "Chuu's Green Gain Land“ : Main episode YouTube views 931,093
- Social media user satisfaction survey confirmed high satisfaction with channel operations : Overall social media content satisfaction rate of 90%
#CarbonNeutralityGreenGrowthCommission #ClimateCrisisResponseCommittee #IntegratedPR #IMCCampaign
