Solution
- Strengthening consumer participation content and informational content to drive brand interest
- Raising awareness among domestic consumers through product information-based consumer participation events
Results
- Increased participants at offline events (150% increase vs. previous registrant count)
- Expansion of sales information content (2x vs. previous) driving increased official channel favorability and visitorship (1.2x increase)
- Increased reach and views through story and consumer participation content
: Reach and views up 2x vs. previous content
: Total follower count increased by 7,729
: Content featuring the main hashtag (#Oakley) increased by 22,589 posts
