Solution
- Continuous operation of major portal search advertising including Naver SA (Brand Search, Power Link, Shopping Search), Kakao SA, and Google SA
- Managing top-ranking exposure on Naver VIEW/Influencer tabs through regular collaborations with IT/audio specialist Naver influencers
- Driving explosive sales by launching additional Naver GFA, Meta, and other major DA campaigns timed to new product releases
Results
- Significantly increased annual purchase conversion efficiency in the performance domain compared to pre-operation levels
: Purchase conversion revenue: KRW 1.6B (2022) → KRW 4.1B (2023) → KRW 5.6B (2024)—250% total increase since launch
: ROAS: 1,162% (2022) → 2,018% (2023) → 2,151% (2024)—85.11% total increase since launch
- Monthly production of 12 Naver portal review content pieces with strategic top-ranking keyword management
: 100% SOV for brand keywords including ‘Bose,’ ‘BOSE,’ and ‘Bose Headphones’
: Sustained 50%+ SOV for major purchase-conversion keywords including ‘Bluetooth Speaker’ and ‘Noise-Canceling Headphones’
#Bose #BOSE #KolonMobilityGroup #PerformanceMarketing #ViralMarketing #SearchAds #SA #DA #PowerBlogger
