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Hyundai SteelDigital Channel Management

<h5>Solution</h5> - Building a differentiated channel concept reflecting the corporate vision; channel management tailored to each channel’s characteristics<br /> - Developing casual content to spread the company’s ‘eco-friendly’ vision and enhance the ESG corporate image<br /> - Executing strategic advertising by content type to increase followers/subscribers and engagement<br />

Solution
- Building a differentiated channel concept reflecting the corporate vision; channel management tailored to each channel’s characteristics
- Developing casual content to spread the company’s ‘eco-friendly’ vision and enhance the ESG corporate image
- Executing strategic advertising by content type to increase followers/subscribers and engagement


<h5>Results</h5> - YouTube subscribers up 636.43% and Instagram followers up 90.56% compared to pre-operation levels<br /> - Strengthening algorithm exposure through regular content publishing<br />

Results
- YouTube subscribers up 636.43% and Instagram followers up 90.56% compared to pre-operation levels
- Strengthening algorithm exposure through regular content publishing




#HyundaiSteel #DigitalChannelManagement #DigitalPR #B2BMarketing #PROne #PRAgency
Contact
  • Managing Director, Gwak Dong-won

    PR consulting for various companies such as Nikon Imaging Korea, LG Electronics, LG Household &Health Care, OAKLEY, Kwangdong, SHINSEGAE I&C
    dong1@prone.co.kr

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