- Building the ‘Jinro NatcaBambar (Day Cafe, Night Bar)’ brand universe to expand from the mixer market into the broader beverage market
- Conducting digital marketing utilizing the character IP ‘Jintoni,’ the rookie owner of ‘Jinro NatcaBambar’
- Ensuring brand message consistency and maximizing synergy through integrated operation of media relations and digital marketing
- Conducting planned press coverage utilizing top-ranking monthly keywords through big data analysis
Results
- Significant year-on-year improvement in key press distribution metrics
: Total press release placements up 44%, average placements per press release up 40%
- Rapid year-on-year growth in SNS content ad efficiency and channel activation index
: Followers up 19.95%
: Content reach up 4,374%, interactions (saves/comments) up 26.81%
: Content ad CPM improved by 61.1%, CPC improved by 4%
