Solution
- Developed future-oriented content as the market leader in diagnostic testing, focusing on paradigm shifts across the industry ecosystem and AI technology convergence cases
- Proactively captured key medical industry issues and pitched customized articles by target segment or seasonally/trend-based angles
- Communicated the foundation's unique value through interviews and columns with key foundation figures (CEO/hospital director, chairman, specialists, etc.)
Results
- Went beyond one-dimensional press-release-based PR to conduct strategic PR activities elevating media and public attention through in-depth interviews and expert columns, securing quality coverage that effectively conveyed the foundation's achievements and vision
- Gained a competitive PR edge by timely introducing diagnostic testing services leveraging health issues and seasonal trends of high consumer interest
- Built structured media relationships to drive on-site coverage at key events and established a swift, efficient media response system for emerging foundation issues
