Solution
- Developed media angles aligned with the Korean media landscape and format to drive effective PR activities
- Introduced key domestic business operations and services through diverse media outreach including roundtables, executive interviews, and contributed articles
- Diversified media management across aviation and distribution sectors to enhance understanding of company services
Results
- Expanded target media and conducted media activities preferred by Korean journalists, consistently recording higher media coverage rates than competitors every quarter and achieving #1 Share of Voice (SOV) across all industry categories
- For the Gimpo Life Science Center expansion and relocation, secured 93 media placements through a dedicated roundtable session
