피알원

Solution

- Operated an effective online/offline program mix tailored to each product's target audience and key appeal points
- Leveraged optimal PR tools including large YouTube channel collaborations, influencer partnerships, press coverage, and new media content publishing

Results

- Drove viral spread and sales growth through comprehensive PR support from the moment of product launch
- Secured performance metrics exceeding projected KPIs for every content piece through seamless collaboration with partner channels
- For the Konjac Rice project, recognized for campaign planning and execution excellence with a total of three external award wins