Solution
- Highlighting brand differentiation and strengthening premium brand positioning through the development of core PR keywords such as ‘seasonal ingredients’ and ‘premium quality’
- Maximizing issue dissemination through seasonal press release distribution, influencer experience group management, and new media partnerships
- Operating systematic media management through regular journalist meetings
Results
- Elevating brand awareness through diverse media materials and consistent PR activities
- Building brand understanding and forming positive relationships through proactive journalist meetings
