Solution
- Establishing an integrated news monitoring and issue management system across all YBM affiliates with consistent communication operations
- Proactively identifying timely feature story opportunities by leveraging education industry trends including learning trends and recruitment season topics
- Strategically converting brand stories—new service launches, MOU signings, and consumer participation events—into media coverage to expand press presence
Results
- Establishing a unified understanding of YBM’s brand structure and role among press and consumers through consolidated communications
- Spotlighting YBM’s English education expertise through press coverage, feature articles, star instructor interviews, and media award participation
- Strengthening the EduTech-based learning brand image and raising awareness through regular, multi-format PR activities
- Building deeper brand understanding and positive relationships with education and industry journalists through ongoing media meetings
