World Friends Korea KOICA volunteer > PORTFOLIO

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World Friends Korea KOICA volunteerIntegrated Marketing Communication PR

<h5>Solution</h5>
- Major keywords that can clearly show the value of the KOICA-run volunteer program was found and a marketing message was developed<br />
- Mid-to-long term strategies for attracting target groups including the youth were devised and PR consulting was carried out<br />
- Field information was shared through creators and actual examples of volunteer groups<br />
- Through the media mix considering target groups and their daily patterns, online and outdoor ads were performed<br />
- Series content was published through the operation of various channels including Facebook, blog, Instagram, and KaKao channel

Solution
- Major keywords that can clearly show the value of the KOICA-run volunteer program was found and a marketing message was developed
- Mid-to-long term strategies for attracting target groups including the youth were devised and PR consulting was carried out
- Field information was shared through creators and actual examples of volunteer groups
- Through the media mix considering target groups and their daily patterns, online and outdoor ads were performed
- Series content was published through the operation of various channels including Facebook, blog, Instagram, and KaKao channel


<h5>Results</h5>
- The brand’s ads and marketing content that show the characteristics of WFK were produced and spread, increasing applicants of the program<br />
- Various ways to communicate with potential targets were utilized and the brand’s message was spread by providing online-streaming videos and creating branded content with famous YouTube creators<br />
- In this covid-19 pandemic, content for foreign affairs was created and WFK’s supporting activities for the underprivileged in and outside the country were continued

Results
- The brand’s ads and marketing content that show the characteristics of WFK were produced and spread, increasing applicants of the program
- Various ways to communicate with potential targets were utilized and the brand’s message was spread by providing online-streaming videos and creating branded content with famous YouTube creators
- In this covid-19 pandemic, content for foreign affairs was created and WFK’s supporting activities for the underprivileged in and outside the country were continued





Contact
  • Director, Lim Nae-hyeong

    PR consulting for various organizations such as KOICA, Nuclear Safety and Security Commission, Huawei Korea, Epson Korea and Korea Automobile Environmental Association
    nychris@prone.co.kr

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