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SJA JejuIntegrated Marketing Communication PR

<h5>Soltution</h5>
- The key message that encompasses the entire marketing program is ‘Studying abroad? I can experience the research-centered, traditional American curriculum in Jeju.'<br />
- The message should keep focused on the school’s curriculum which is research-based and the traditional American kind that students can enjoy in Jeju<br />
- With such key message, promotional programs should be carried out together with the faculty, students, and parents<br />
- Comprehensive marketing methods should be utilized online and offline

Soltution
- The key message that encompasses the entire marketing program is ‘Studying abroad? I can experience the research-centered, traditional American curriculum in Jeju.'
- The message should keep focused on the school’s curriculum which is research-based and the traditional American kind that students can enjoy in Jeju
- With such key message, promotional programs should be carried out together with the faculty, students, and parents
- Comprehensive marketing methods should be utilized online and offline


<h5>Results</h5>
- Its brand status was well-recognized by posting a 98% enrollment rate which is unprecedented since the very beginning of the school<br />
- Promotion events that are held five times annually and open-house events were all fully booked right after the tickets for those events were opened

Results
- Its brand status was well-recognized by posting a 98% enrollment rate which is unprecedented since the very beginning of the school
- Promotion events that are held five times annually and open-house events were all fully booked right after the tickets for those events were opened





Contact
  • Managing Director, Gwak Dong-won

    PR consulting for various companies such as Nikon Imaging Korea, LG Electronics, LG Household &Health Care, OAKLEY, Kwangdong, SHINSEGAE I&C
    dong1@prone.co.kr

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