Soltution
- The key message that encompasses the entire marketing program is ‘Studying abroad? I can experience the research-centered, traditional American curriculum in Jeju.'
- The message should keep focused on the school’s curriculum which is research-based and the traditional American kind that students can enjoy in Jeju
- With such key message, promotional programs should be carried out together with the faculty, students, and parents
- Comprehensive marketing methods should be utilized online and offline
Results
- Its brand status was well-recognized by posting a 98% enrollment rate which is unprecedented since the very beginning of the school
- Promotion events that are held five times annually and open-house events were all fully booked right after the tickets for those events were opened
