Seoul Welfare FoundationPolicy Branding & Campaign
Solution
- Implementing programs to improve citizen awareness of loneliness and strengthen connectivity, achieving the vision of a ‘Seoul Free from Loneliness’
- Developing policy slogans and characters and planning and operating online/offline programs to promote a healthier social atmosphere toward loneliness
- Creating spaces for direct citizen participation and communication to spread social solidarity around loneliness, isolation, and seclusion
Results
- Policy spotlighted by major domestic and international media including BBC; benchmarked as a policy branding case by 26 public institutions
- 215% increase in average views and 500% increase in interactions for public institution video campaigns on owned channels
- Online event participation up 140% and response indicators up 285% vs. previous benchmarks
- 500,000 citizens directly engaged in policy awareness through 4 annual offline campaigns in residential areas
