Solution
- Securing messaging leadership and reinforcing the brand status as Korea’s #1 company through comprehensive multi-channel media coverage
- Solidifying the image as a ‘personal mobility’ leader through expanded communications emphasizing expertise and differentiation in the electric bicycle sector
Results
- Strategic press distribution and trend-driven planning to preempt messaging over competitors: press exposure up 226%, print articles up 120%, online articles up 231.7%
- Brand bicycle/e-bike mentions more than doubled vs. competitors, reinforcing status as Korea’s unrivaled leader in the electric bicycle segment
- 6 content collaborations with high-profile celebrity YouTube channels (as of 2025), achieving 3,575,060 total views and expanded e-bike exposure
- Effective contribution to core product promotion, brand status reinforcement, and new product awareness through strategic targeting and message development across all age groups
