Solution
- Establishing a regular, systematic media management framework
: Continuous journalist networking, expansion of a favorable media pool, and strengthening of message-driven planned coverage that enhances brand value
- Multi-channel dissemination of core brand issues
: Securing an industry-leading brand image through press releases communicating brand assets including products, technology, ingredients, and vision
Results
- Stable top-ranking exposure of brand value and trust-building articles in portal news searches
- Sustained growth in media coverage, with increased press volume across major daily newspapers and economic publications
- Securing high-quality article content through special PR programs
: Increased journalist engagement and satisfaction through the planning and operation of media tours
: Confirmed program effectiveness by securing more articles than the number of participating media outlets, including 4 major daily newspaper print articles
