Solution
- Expanding awareness and strengthening brand recognition through diverse corporate and marketing issues including new product launches, promotions, and retail partnerships
- Actively developing story angles that highlight brand identity and product differentiators
- Expanding and strengthening media relationships beyond distribution channels to mid-sized businesses and startups
Results
- Contributing to the strengthening of the women’s wellness brand image through diverse publicity formats including press releases and feature articles
- Communicating brand value and growth trajectory through founder interviews, reinforcing the image as a global startup and establishing a market-leading position in women’s products
- Elevating brand preference and awareness through collaborations with major magazines
- Communicating product differentiators and brand values through high-profile influencer partnerships, building consumer resonance and improving brand favorability
