Solution
- Favorable relationships with journalists should be built by providing them report materials and special articles materials. Also, media marketing capacity should be boosted
- On portals like Naver and Daum which are the key target contact points, affiliated, promotional events should be carried out
- Strategic channels such as co-working with blog influencers, community viral, online and mobile ads should be leveraged to promote the sales of tickets with a bargain price
- Through fam tour with travel-specialized journalists and blog influencers, a great opportunity should be provided to enjoy five-star airline facility and services as well as Hamad International Airport
- On- and off-line ads and promotional events should be carried out to enhance its brand recognition
Results
- All-out communication online and offline established its five-star, premium airway brand image and enhance its brand recognition
- Through rapid MPR design and execution for promotion events, the sales of tickets with special prices were stimulated
- With strengthened communication via the KAKAO channel and online communities for travel-lovers, the consumer loyalty was boosted
- Favorable relationships were established with travel-specialized influencers such as journalists, blog influencers and hosts of online communities
