- Carried out strategic digital PR programs for introducing ART-tainment of Paradise Group to millennials
- Created image and video content on social media for all affiliates
- Created YouTube content and channel, targeting younger generations, digital natives
- Secured fans of the brand’s channel and increased content engagement through effective ads and optimization
Results
- Instagram: a 78% follower increase from last year and a 19% engagement increase
- Blog: Monthly visitors increased 32%, which is a 140% growth from the previous year
- Facebook: Followers of its account increased by 1,283% with a 21% engagement growth
- YouTube: Data-based video SEO was strengthened, while subscribers increased by 113%
Contact
Director, Park So-yeon
PR consulting for various companies such as Samsung, KB Kookmin Card, Paradise Group, AXA General Insurance, Handok Motors,
NH Investment & Securities and Dong-A Pharm.
psy@prone.co.kr
