Solution
- Proposed a diverse set of proactive story angles to position the brand unmistakably as the industry leader among both media and consumers
- Planned and executed trend-driven store promotions that invited direct communication with consumers
- Conducted active media follow-up and secured earned, non-paid placements to strengthen media relationships
Results
- Achieved an explosive increase in mentions as the No.1 brand in the health & beauty sector, spanning expert commentary, sales trend reporting, success stories, and research citations
- Secured numerous print placements in major outlets, expanding media coverage in both volume and quality
- Broadened recognition as a trend-leading brand that markets actively to target consumers and the media
- Generated frequent unsolicited requests from journalists for materials, securing an unambiguous No.1 brand image within the industry
