Solution
- By highlighting its varied product line-ups, its brand perception as the world’s best eyewear brand should be solidified
- Media and consumer attention and favorability should be strengthened by finding items for publicity
- With cooperation with a variety of sport events such as 2018 Pyeongchang Winter Olympics, Asian Games, KPGA Tour, Australian Open 2018 and 2019, and MLB, the brand’s marketing coverage should be maximized
Results
- Product images should appear often not just in articles, special articles but also in photo articles, attracting consumer attention
- Through sponsorship for players and sport events, its brand image and recognition as the global sport brand should be enhanced
- Article materials should continuously be provided to magazines to help the brand’s fashion, sports, and outdoor products to be exposed
