Solution
- Strengthening the brand’s standing as the world’s leading eyewear and outdoor brand by highlighting diverse product lineups
- Increasing media and consumer interest and favorability by identifying differentiated items including new product PR, trend feature articles, and magazine advertorials
- Maximizing PR coverage through sports events and athlete partnerships including the PyeongChang Winter Olympics, Asian Games, KPGA Tour, 2018/2019 Australian Open, and MLB
Results
- Continuously attracting consumer attention through regular press coverage of visual materials including briefs and feature articles, and photo distribution
- Spreading the global sports brand image and awareness through sports athlete and event sponsorships
- Securing brand PR exposure across diverse angles—fashion, sports, outdoor—through consistent material provision and communication with magazines
- Strengthening brand experience touchpoints through the continued expansion of consumer-participatory offline events such as Oakley exhibitions
