Solution
- Media PR activities that highlight joy from taking pictures as well as the strengths of its products should be carried out
- Through varied tools, the continuous growth especially of the value-added products should be spotlighted
- Publications of articles should be encouraged at the consumer-experience events through report and distributing photo images for articles
Results
- Even though the media attention into camera products remains on the decrease, media coverage of this brand recorded high compared to the same period of the previous year and its competitors
- At the press conference releasing Nikon’s first full-frame mirrorless, its flagship product in the latter half of 2019, Nikon’s media coverage was unparalleled compared to its competitors. (202 articles in total including 10 articles in newspapers and 192 online articles)
