피알원

Solution

- The corporation’s key visual materials were produced using the key color of the brand so that targeted young talent in and outside the country can recognize the brand with the consistent visual image
- Customized outdoor ads were created based on each university’s characteristics and were displayed on universities. Also, through cooperation with online communities of each college, the corporation engaged in viral marketing
- Accurate and detailed employment information was provided with the key visual materials on job search portals where there was not enough information on the business before
- Employment related content that can be used in the long run was created by designing and producing interview videos with the actual employees of the company and the corporation content introducing its strengths, while search algorithms optimization was achieved

Results

- The number of job applicants doubled compared to the previous year
- Search keywords related to the hiring process of NH Investment & Securities recorded unparalleled query compared to its competitors
- The renewal of the job search portals provided useful information to job-seekers
- Global-targeted ads were executed to attract talent living overseas by holding recruitment fairs in New York and filming and also producing job interviews