Solution
- Built media understanding of brand issues through proactive media management, turning negative sentiment
- Sourced and pitched PR content built on strong visual assets and consumer response, highlighting a sophisticated brand image and cultural momentum
- Expanded corporate coverage in volume and quality by emphasizing brand philosophy, values, and competitiveness beyond marketing promotions
- Detected and addressed negative media and online issues early through continuous monitoring
Results
- Contributed to a 46% year-on-year revenue rise in H1 2020 through aggressive publicity for promotions such as live commerce and TikTok challenges
- Expanded brand awareness and preference among consumers and media
- Managed media issues around The Nature Holdings' KOSDAQ listing and expanded coverage spotlighting business performance and momentum
- Claimed and delivered PR keywords tied to high-profile issues and trends, establishing an industry-leading image
- Contained negative issues with rapid, proactive response, shifting media attitudes and helping build favorable public opinion
