Solution
- Conducting proactive media relations activities by identifying and leveraging diverse PR sources including brand marketing activities
- Planning, producing, and operating offline magazine-linked booths to create direct touchpoints with target audiences
- Operating post-event viral amplification programs
Results
- Strengthening brand awareness among media through maximized daily newspaper exposure
- Securing approximately 1,500 new brand SNS followers and generating a substantial volume of social content, centered on the offline event
- Recording growth in water brand reputation surveys through comprehensive marketing activities including media relations
: Ranked #7 in May → #3 in August
