피알원

Solution

- Developing ‘Ugly Diaper’ as a brand nickname best expressing Moltex’s USP as Western Europe’s #1 eco-friendly, chemical-free premium diaper
- Simultaneously expanding branding awareness and driving sales growth through the organic integration of branding and performance activities
- Producing branded video content to shift consumer perception on ‘Why eco-friendly diapers—Ugly Diaper?’
- Raising brand awareness through partnerships with parenting influencers and major parenting communities; continuously publishing review content to increase portal search rankings
- Executing performance marketing by setting up proprietary site GA and SA/DA systems with channel-tailored strategies

Results

→ Achieved 1.5M+ total views through mega/micro creator collaboration videos on YouTube (including #1 trending video placement)
→ Maintained average portal SOV of 70%+ through brand review content from power bloggers and experience group participants, securing top-ranking exposure
→ Expanded user inflow and increased purchase conversion through Naver SA
: 337% ROAS achieved within 2 months of operation, with improvements across Power Link, Shopping Search, and Brand Search
→ Accelerated new user acquisition and maximized performance using diverse DA channels
: Continuous improvement in exposure and inflow through channel optimization; improvements across all areas and approximately 2x increase in CTR