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Market CurlyMedia Relations

<h5>Solution</h5>
- Key marketing strategies that can help the company’s image differentiate itself from its competitors were set and systematic PR activities were carried out based on those strategies<br />
- Contact points of the media were expanded by comprehensively responding to the scattered media attention and reports through a press conference<br />
- Favorable relationships with the media were built by having meetings with journalists and responding fast to them for risk management when negative issues occur

Solution
- Key marketing strategies that can help the company’s image differentiate itself from its competitors were set and systematic PR activities were carried out based on those strategies
- Contact points of the media were expanded by comprehensively responding to the scattered media attention and reports through a press conference
- Favorable relationships with the media were built by having meetings with journalists and responding fast to them for risk management when negative issues occur


<h5>Results</h5>
- The brand was exposed several times in major daily newspapers and on TV shows, raising its brand recognition<br />
- High attention was collected to the brand at the first media press, helping high coverage on major channels to be recorded<br />
- For 30 months during which the media marketing programs were executed, its annual sales rose by 1,700% and its joined members increased by 1,800%<br />
- Any risks were managed fast with the quick response to negative issues by correcting false reports as soon as the issues occur

Results
- The brand was exposed several times in major daily newspapers and on TV shows, raising its brand recognition
- High attention was collected to the brand at the first media press, helping high coverage on major channels to be recorded
- For 30 months during which the media marketing programs were executed, its annual sales rose by 1,700% and its joined members increased by 1,800%
- Any risks were managed fast with the quick response to negative issues by correcting false reports as soon as the issues occur




Contact
  • Director, Cho Soo-yeon

    Risk management and PR consulting for various companies such as Musinsa, Andar, LG Household & Health Care, Eider, Donginbi, Megabox, Sulbing, CJ Hatban Cooked Rice, Olive Young and Hanwha Life Insurance
    soo@prone.co.kr

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