피알원



Solution

- Developing comprehensive content reflecting customer needs, product features, and trends, targeting women in the 35–45 age bracket with strong purchasing power
- Diversifying PR media channels to expand customer touchpoints and operating strategically to achieve efficient target reach
- Maximizing viral impact through interior influencer partnerships and PPL (product placement)
- Driving customer traffic through sales marketing targeting interior showrooms at key locations nationwide
- Leveraging dedicated personnel with in-depth product knowledge equivalent to in-house employees, as a long-standing client



Results

- Increased social media information volume through simultaneous exposure of the new corporate name, brand name, and ‘B2C high-involvement interior keywords’
- Contributing to shifting brand perception as the representative brand evoking ‘quality interior’ and ‘premium interior’