Solution
- Secured its iconic position as an industry leader through special articles and interviews that spot industry trends
- The concept of platform-based rental services was introduced to more people and a new consumption trend was suggested
- Major content issue was expanded and re-produced through expanded channels as a new media, being closer to consumers
Results
- Carried out effective marketing programs by strategic media PR activities considering the impact of the programs
- Publicity activities including pitching of special feature articles and news-gathering were greatly increased
- The average coverage of a newly-launched brand, “Myomee” rise by 82.8% compared to one year ago
