- Ran a range of campaigns to deliver marketing PR goals for pet food brand Purina and its sub-brands
- Built channel authority by expanding brand channel operations and producing expert content
- Strengthened media relations to build consumer trust alongside online and offline activity
Results
- Delivered effective PR results, including sustained brand content placement in Naver's pet section (Dongmul Gonggam) and optimized search visibility
- Secured channel credibility and expertise by delivering accurate brand information and professional pet knowledge
- Grew coverage by diversifying media channels and continuously developing new PR assets
