피알원

Solution

- Launched various campaigns to achieve marketing goals for PURINA and its sub-brands
- Expanded the brand’s channels and enhanced professionalism of the channels by providing informative content of products
- Boosted media marketing and consumer trust through on- and off-line activities

Results

- The brand’s products were continuously exposed on a website for pet lovers (A channel of Naver) and the content exposure was effective, while optimizing content exposure on search engines
- The brand earned consumer trust and a professional brand image by delivering informative content of the whole brand and knowledge of pets
- Media channels were diversified for brand exposure to consumers and coverage was expanded through the continuous development of marketing programs