Lotte Nestlé Korea > PORTFOLIO

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Lotte Nestlé Korea‘A Perfect Match’ Campaign

<h5>Solution</h5>
- To promote the launch of a new product, Nescafe Crema Latte, the brand’s first art campaign was planned with the theme of ‘Art collaboration’<br />
- Offline events were designed and carried out for successful delivery of the campaign concept<br />
- The campaign launch was promoted through all-out marketing activities on- and offline<br />
- A synergy effect was generated by carrying out both digital and media PR programs for enhancement of brand recognition before and after the campaign

Solution
- To promote the launch of a new product, Nescafe Crema Latte, the brand’s first art campaign was planned with the theme of ‘Art collaboration’
- Offline events were designed and carried out for successful delivery of the campaign concept
- The campaign launch was promoted through all-out marketing activities on- and offline
- A synergy effect was generated by carrying out both digital and media PR programs for enhancement of brand recognition before and after the campaign


<h5>Results</h5>
- The brand successfully built a premium coffee brand that inspires consumers with its creative coffee experience through the art campaign with a differentiated concept<br />
- Article coverage and online interaction were maximized, introducing the ‘Perfect match’ campaign and the product, Crema Latte to key, target consumers<br />
- Consumer loyalty of influencers who were invited to the events including bloggers and magazine journalists got boosted through the successful launch of the campaign<br />
- The brand’s staff and employees were deeply satisfied with the result of the events as the client’s needs were well-reflected and potential problems were minimized in advance

Results
- The brand successfully built a premium coffee brand that inspires consumers with its creative coffee experience through the art campaign with a differentiated concept
- Article coverage and online interaction were maximized, introducing the ‘Perfect match’ campaign and the product, Crema Latte to key, target consumers
- Consumer loyalty of influencers who were invited to the events including bloggers and magazine journalists got boosted through the successful launch of the campaign
- The brand’s staff and employees were deeply satisfied with the result of the events as the client’s needs were well-reflected and potential problems were minimized in advance





Contact
  • Head Manager, Cho Soo-yeon

    Risk management and PR consulting for various companies such as Musinsa, Andar, LG Household & Health Care, Eider, Donginbi, Megabox, Sulbing, CJ Hatban Cooked Rice, Olive Young and Hanwha Life Insurance
    soo@prone.co.kr

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