Solution
- Targeting male drivers in their 30s and 40s which are the main targets of car-insurance businesses, on- and off-line campaigns were launched to prevent reckless driving and traffic violations which were major traffic issues in 2016
- A fun, Vonvon psychological test was presented with the question “How do you rate your driving skills?” on social media channels which many targets use. And when the users share the test with their friends, they get some benefits
- The company’s channel was operated on Facebook with content for prevention of reckless driving and a blog channel was operated, introducing male life-styles
- In Seoul Auto Salon 2016, campaigns for prevention of reckless driving were carried out, encouraging visitors to participate in the event. And viral videos were created and introduced
Results
- The company’s brand image was enhanced in an effective way, especially for the main targets when CM products were launched
- Positive and socially-responsible corporate image were built by operating social media and blog channels actively, interacting and communicating with male potential customers in their 30s
