피알원

Solution

- Raising public awareness through offline events and participatory campaigns
- Expanding awareness among media and increasing print media coverage rate

Results

- Successfully holding a national life respect campaign, contributing to improved awareness as a social contribution foundation
- Maximizing planned articles and interview exposures per project through expanded journalist pool—approximately 133% increase
- Achieving 50%+ print placement rate among feature/interview pitches—including top placements in Korea Economic Daily and Kyunghyang Shinmun—through tailored pitching strategies per outlet and journalist
- Reinforcing storytelling and maximizing publication volume by restructuring counseling, research, and education content into infographics for easy comprehension by public and media