- More interesting and informative content were presented to encourage more consumers to take interest in the brand and to spend more time enjoying the channels.
- Consumer trust and favorability of the channels were enhanced by providing accurate and fast information of offline stores and products.
- Effective marketing exposure was achieved on portals through algorithms optimization. (SOV of all the relevant keywords was above 80 %.)
- By providing more sales content telling information of stores and products, (1.7 times more information was provided than what was offered the previous year.) favorability and site visits of the official channel increased 1.5 times
- The brand’s channel became more active by leveraging its social media for marketing, compared to last year
: Blog friends, fans, and followers doubled, standing at 792,478
: Reach and views of the brand’s content tripled up. (37,790,062)
: Video views doubled. (1,024,392 views)
Head Manager, Kim Hee-jung
PR consulting for various companies such as LG Elecgronics, SSGPAY, SHINSEGAE PROPERTY, LG BEST SHOP, Alloso