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LEGO KoreaIntegrated Marketing Communication PR

<h5>Solution</h5>
- Using social media, introduce various ways to play with LEGO and creative campaigns launched where family members can participate altogether<br />
- An experience group with a wide age range was gathered to introduce how children can assemble and play with Lego blocks<br />
- Creation of unboxing videos which now become a trend for Korean kids and family<br />
- Finding of new channels for each franchise: Carrying out a more effective PR communication program by continuously &amp; suitable for each product

Solution
- Using social media, introduce various ways to play with LEGO and creative campaigns launched where family members can participate altogether
- An experience group with a wide age range was gathered to introduce how children can assemble and play with Lego blocks
- Creation of unboxing videos which now become a trend for Korean kids and family
- Finding of new channels for each franchise: Carrying out a more effective PR communication program by continuously & suitable for each product


<h5>Results</h5>
- Won IPRA (International Public Relations Association)’s Golden World Awards in 2018 for a campaign ‘Find an imaginative creator with LEGO’<br />
- Using various channels including Facebook, blogs, YouTube and KAKAO Talk Plus Friend, touching the 400-million-mark reach<br />
- A marketing synergy effect created by releasing flagship products and launching a variety of promotion programs, greatly boosting advertising exposure in major media platforms including TV news programs

Results
- Won IPRA (International Public Relations Association)’s Golden World Awards in 2018 for a campaign ‘Find an imaginative creator with LEGO’
- Using various channels including Facebook, blogs, YouTube and KAKAO Talk Plus Friend, touching the 400-million-mark reach
- A marketing synergy effect created by releasing flagship products and launching a variety of promotion programs, greatly boosting advertising exposure in major media platforms including TV news programs





Contact
  • Managing Director, Chae Jae-eun

    PR consulting for various companies such as LEGO Korea, Standard Chartered Korea, LG Hausys, AXA General Insurance, Hyundai Livart Furniture
    jenny@prone.co.kr

  • Head Manager, Lee Hee-jin

    PR consulting for various companies such as KAKAO Friends, LEGO Korea, ABC Mart, Big Hit Entertainment, Paradise City, Hawaiian Airlines, Atout France
    okpr@prone.co.kr

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