Solution
- Conducting proactive PR activities as an industry-leading brand in the absence of a dedicated vertical platform in the healthcare sector
- Emphasizing healthcare expertise by highlighting global product sourcing and PB product R&D capabilities
- Actively developing diverse publicity formats beyond press coverage, including feature articles and CEO interviews
(* one-on-one interviews with major media outlets, arranged during each brand CEO's visit to Korea)
Results
- Improving brand preference and awareness through continuous PR content development and media meetings
- Enhancing product and brand preference through targeted story angles tailored to seasonal trends and audience interests
