Solution
- KT Corp’s first creator program was operated for 5 years
- The brand should be exposed to top pages of portals, YouTube and Instagram
- With cooperation with top local IT influencers, the corporate image and positive brand perception should be boosted
Results
- Around 1,800 pieces of content were created by Korea’s top IT influencers including bloggers and YouTube creators
- Capitalization of influencers’ content and creation of additional social media channels for KT Corp, expanding consumer contact points
- Annually an additional 10.7 billion worth advertising impact was achieved
