Korean Film Council > PORTFOLIO

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피알원


Korean Film CouncilIntegrated Marketing Communication PR

<h5>Solution</h5>
- Actress Lee Cheong-ah was casted as the ambassador and marketing videos were created with the message to encourage legal movie streaming<br />
- Various online missions were presented including the second ‘50 Movie Heroes’, a supporter program of the brand<br />
- Movie heroes campaigns were performed, presenting various interesting content on social media--Facebook, Instagram and YouTube<br />
- Promotional open-booth was operated in 2019 BIFF with an array of events where many people can easily participate<br />
- ‘Moving movie heroes class’ was operated to nurture future movie heroes

Solution
- Actress Lee Cheong-ah was casted as the ambassador and marketing videos were created with the message to encourage legal movie streaming
- Various online missions were presented including the second ‘50 Movie Heroes’, a supporter program of the brand
- Movie heroes campaigns were performed, presenting various interesting content on social media--Facebook, Instagram and YouTube
- Promotional open-booth was operated in 2019 BIFF with an array of events where many people can easily participate
- ‘Moving movie heroes class’ was operated to nurture future movie heroes


<h5>Results</h5>
- Campaigns recorded 650,000 views on various online channels. And in terms of YouTube comments, 94% positive evaluations were posted<br />
- 500 pieces of content were created by the brand supporters, ‘50 Movie Heroes’<br />
- 2,100 people visited the open-booth in 2019 BIFF and participated in event programs<br />
- Followers or subscribers of its Facebook page, Instagram account and YouTube channel increased by 12%, 410%, and 711% respectively

Results
- Campaigns recorded 650,000 views on various online channels. And in terms of YouTube comments, 94% positive evaluations were posted
- 500 pieces of content were created by the brand supporters, ‘50 Movie Heroes’
- 2,100 people visited the open-booth in 2019 BIFF and participated in event programs
- Followers or subscribers of its Facebook page, Instagram account and YouTube channel increased by 12%, 410%, and 711% respectively




Contact
  • Director, Lim Nae-hyeong

    PR consulting for various organizations such as KOICA, Nuclear Safety and Security Commission, Huawei Korea, Epson Korea and Korea Automobile Environmental Association
    nychris@prone.co.kr

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