피알원

Solution

- Actress Lee Cheong-ah was casted as the ambassador and marketing videos were created with the message to encourage legal movie streaming
- Various online missions were presented including the second ‘50 Movie Heroes’, a supporter program of the brand
- Movie heroes campaigns were performed, presenting various interesting content on social media--Facebook, Instagram and YouTube
- Promotional open-booth was operated in 2019 BIFF with an array of events where many people can easily participate
- ‘Moving movie heroes class’ was operated to nurture future movie heroes

Results

- Campaigns recorded 650,000 views on various online channels. And in terms of YouTube comments, 94% positive evaluations were posted
- 500 pieces of content were created by the brand supporters, ‘50 Movie Heroes’
- 2,100 people visited the open-booth in 2019 BIFF and participated in event programs
- Followers or subscribers of its Facebook page, Instagram account and YouTube channel increased by 12%, 410%, and 711% respectively