Solution
- Strengthening information-based content at varying depths across channels to facilitate easy understanding of smelting technology and new businesses
- Developing brand content—including brand films, character-driven Shorts, and celebrity collaborations—to raise awareness and build a positive brand image
- Effectively delivering information about two business domains (metal smelting / Troika Drive) through content tailored to each domain’s distinct characteristics
Results
- Channel activation driving new target audience growth (follower increases: Instagram +134%, LinkedIn +186%, YouTube +193%)
- Significantly higher cumulative views from character and collaboration content compared to standard content
: Prof. Kwak Jae-sik collaboration—60,000 YouTube views, 1.57M Instagram Reels views
: KZ Jewelry Store (proprietary character)—1.68M Instagram Reels views
- Brand film produced for the company’s 50th anniversary following a management rights dispute, achieving 14,000 views
#KoreaZinc #Smelting #NonFerrousMetals #PreciousMetals #BaseMetals #RareMetals #StrategicMinerals #ESG #TroikaDrive #SecondaryBattery #RenewableEnergy #ResourceCirculation #GreenHydrogen
